diff --git a/pkgs/applications/networking/browsers/firefox/common.nix b/pkgs/applications/networking/browsers/firefox/common.nix
index 1666195bd7b1..e692e4730aca 100644
--- a/pkgs/applications/networking/browsers/firefox/common.nix
+++ b/pkgs/applications/networking/browsers/firefox/common.nix
@@ -5,6 +5,7 @@
 , binaryName ? "firefox"
 , application ? "browser"
 , applicationName ? "Mozilla Firefox"
+, branding ? null
 , src
 , unpackPhase ? null
 , extraPatches ? []
@@ -390,6 +391,7 @@ buildStdenv.mkDerivation ({
   ]
   ++ lib.optionals enableDebugSymbols [ "--disable-strip" "--disable-install-strip" ]
   ++ lib.optional enableOfficialBranding "--enable-official-branding"
+  ++ lib.optional (branding != null) "--with-branding=${branding}"
   ++ extraConfigureFlags;
 
   buildInputs = [